Our Blog
Life in the food lane, the drama of it all...
Hello… Its Me…
“Hello…it’s me
“I was wondering if after all these years you’d like to meet”
“I was wondering if after all these years you’d like to meet”
I love these lyrics by Adele, because most of us have someone or some people in our past with whom these sentiments resonate, people we have loved & lost, through death, timing, stupid misunderstandings, geography or a million other reasons.
In 2013 I used to write a weekly blog about my life as a small food producer in Dublin. I wrote fearlessly & honestly, and I connected with a lot of people. At the height of our recession, I recounted what it was like to be a small business owner. The highs of new clients & growing sales. But I also told my story of how little I slept with worry, how cash flows issues affected me, how fearful I was, how vulnerable I was.
At a dinner party, a friends husband suggested that I revealed too much, (I didn’t know he read the blog) another loose tongue suggested the same. I never revealed anything in those blogs that I wouldn’t have told you if we met for coffee, but those comments along with other things, took the wind out of my sail.
Gradually I stopped blogging thinking who would want to know my story
These days it now seems that everything has to have a filter…shiny stories, with shiny filtered photos, fab abs & gluten free/vegan/protein overloads/ no sadness or reality on social media well that could damage the shiny brand.
I want to tell you about the world as I see it & hopefully like last time round you will hop into my van beside me as I wind my way around Dublin delivering The Delicious Food Co salads & sandwiches, and you too might see the world as I do.
So, having spent the past few months looking for a new angle on the blog….I’m going to go back to what I do best & that is tell my own foodie, business story.. warts & all
“Hello
It’s me
I’ve been wondering….”
Shirley x
(Crona…this one is for you babes xxx)







